‘E Newsletters That Work’ is an 80 page ebook written by Michael J.Katz. The ebook shows an easy, compelling, fresh and practical way for creating effective E Newsletters. The ultimate goal of the e-book is to help your small business grow.

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How Can E newsletters Contribute To Your Business’s Growth?
Enewsletters are the best marketing tools for a small business. They help generate leads, increase sales, open a two-way communication with the customer, position the company as an industry thought leader and provide an instantaneous means of communicating with the outside world.

How Can ‘E newsletters That Work’ Help You?
The Ebook is based on Katz’s six years of experience developing, managing, writing and fixing electronic newsletters. The author has presented the information in a clear, ‘question-answer’ format, which makes the ebook an easy reference guide each time you need to develop or refine your Enewsletter. Moreover, the book contains all the concepts that Katz has used in his workshops and taught to his clients, in one place in this book.

The book will answer your questions like what do I write about, how often do I get the newsletter published, how do I make sure I am not ‘spamming’ people, how long should my newsletter be, should I sell ads in my newsletter, what is the correct mix of promotional content vs. real content, how much hyperlinking is important, why is reader feedback important and a lot more.

The book also contains a special bonus section on ‘Email Vendor Outsourcing’. This appendix will help you understand what an e-mail outsourcer does and the risks and costs involved in outsourcing. It will also help you decide which aspects of your E newsletter you want to outsource and which you do not want to outsource and how to choose an Enewsletter outsourcer.

Readers’ Testimonials
An Associate Professor of E-commerce and Marketing said that with the proper application of Michael’s techniques not only will the customers open, read and respond to your mails but will also pass it along enthusiastically.

A reader said that the e-book made her realize the things that she was already doing right and also gave her a valuable insight on other things that she should be doing.

An Editor of a Newsletter said that the ebook is full of practical information. In her opinion it is a how-to guide for independents and small business owners who want to start a newsletter or wish to take theirs to the next level. The ebook costs $29.95. And you will receive an exclusive E Newsletter Launch Template and Checklist along with an 8 week, 100% money back guarantee if you are not completely satisfied with this ebook.

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