Selling For Engineers is an e-book written by Robert Seviour. This manual is a technical sales training course for sales engineers. It is a very effective method for growing sales of technical products and services.

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The e-book covers a lot of topics such as- The significance of sales and the indicator of weak sales ability. Moreover it also presents the evaluation of a ’sales-led’ versus a ‘product-led’ company, taking an ethical approach to sales. The book also covers matters which deal with hiring. For instance, should one hire a science graduate and train him/her to sell or do otherwise. Furthermore, selling for engineers lays down the clarification why many ‘techies’ are not ‘natural’ sales people, also giving a ‘techies’ viewpoint and what they think about selling.

The book lays down the traits required for sales. These qualities include- inter-personal skills, understanding the basics of sales etc. Moreover the book goes on to explain the difference between the ‘Old Way’ of selling and the ‘New Way’ of selling. Further, it explains things from a customer point of view. It shows how a customer thinks and what they look for in a sales person.

This book gives a basic knowledge of sales and the ‘ideal’ sales personality and how to go about growing ones network and potential customers. It also teaches how to take advantage of technology by using business methods with – mail, phone, visits, email, fax, exhibitions, and referrals. It also helps in writing sale letters.

A man who published this book said that he was delighted with the manual. At his last marketing meeting he said that he was so pleased that he would be getting in touch with the creator. It was the realization that the authors company is not a large company but a small company that has put an awful lot of effort into a very good product. The man took the manual into the first marketing meeting and left it with the people. At the second review meeting the Production Director found the manual so good that he couldn’t put it down.

The conscience consideration (he could have quite easily put it through the automatic copier and then sent them back to the author with a note saying we are not interested) was not allowed by virtue of the fact that it was so good and he was delighted with it. When he is driving a company forward some tools are useful and some are essential. This manual is not only good value for money but it fills all the gaps one has been looking for.

This manual is supplied in .pdf format, the author sends the customer a download link and the customer can print it by themselves.

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